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Bano Nayi Soch

Art Direction | Visual Design | Storyboarding
2017

A film created by Totem Creative in association with Oxfam India. 

Talking about gender justice in India is a very sensitive subject. This film was mainly for Oxfam's volunteers to present to women and men in the rural and semi-urban sectors. The challenge for us was to nail down the essential aspect of gender equality – mindset. We had to make sure we provoke thought and through it, action. To us, many of these situations were already widely criticised in mainstream media; but whilst working closely with Oxfam, we realised that as obvious as it might seem, this mentality is deep rooted in our culture and desperately needs to be addressed.

I was responsible in conceptualizing, storyboarding, visual design and direction.

STYLEFRAMES

The film is a mix of traditional hand-drawn animation and digital 2D animation. The pre-production process took about 3 weeks, and the production took another 3 weeks. This was a hugely rewarding experience for me, and it has resonated and had a strong impact with the masses.

The film was officially selected at international festivals and won a few in 2018-19.

POSTERS & COLLATERALS

I also designed some posters for the campaign which would be used for Oxfam India's on-ground campaign activities. It was imperative that the film and its collaterals would appeal to rural as well as semi-urban Indian masses. 

©Nikhita P Jeena | All rights reserved

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