Kissan Peanut Butter TVC
Background Design | Clean Up & Colour Animation
2020
Kissan's Peanut Butter is one of the latest additions to the range of products. Totem worked in collaboration with Dynamite Design to produce the 2D animation for this TV Spot. I worked on the Background Design for this film, and helped out with clean up and colour animation.
Watch the ad here >
BACKGROUND DESIGN
I truly enjoyed designing and painting the backgrounds for this film! The foliage and trees feature distinctive shapes and forms, complemented by a warm, summery color palette that aligns perfectly with Kissan's brand language.
Above, the colour palette for the characters. This film is the fourth in the series, having a pre-designed visual style and character designs. The biggest challenge in this film was to make sure the film's visual and animation style was consistent with the older films Plankton had produced. I really enjoyed working on these Backgrounds and got to learn a lot by imitating Rajiv Eipe's wonderful Illustrative style of work.