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Meta's Mental Health Awareness Helpline
Visual Design | Art Direction
2022
During the COVID19 pandemic, we realized what a profound impact social media can have on our mental health. Beyond simply raising awareness, the primary objective of this film was to extend a lifeline to those individuals struggling with a mental health crisis.
I was responsible for the art direction, visualization, storyboard and design of the film.
STORYBOARDS
STYLEFRAMES
The initial frames were designed to visually illustrate how each situation could be experienced in a negative as well as positive light. We used a vibrant palette with soft hues to create a relatable but hopeful atmosphere that would resonate with the viewer.
< Take a look at the full film
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