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Swiggy Voice of Hunger

Visual Design
2019

Dentsu WebChutney approached Totem Creative to create this motion graphics animated promo for Swiggy’s award winning VOICE OF HUNGER Campaign. I helped create the visual design and styleframes for the award AV. VOH had over 1.5 lakh entries, causing Instagram to crash 1 1 times!

The campaign went on to bag a silver in the social and influencer category at the Cannes Lions 2019!

Checkout what the hype was all about! > 

DESIGN / STYLEFRAMES

Swiggy’s brand vibe is all about energy, playfulness, and youthful spirit, so I leaned into bold pop colors and fun, kitschy graphics for this video. By using iconic Indian foods as a pattern and combining vibrant hues with lively typography, the film captures the full energy and excitement of the campaign.

Users were asked to create a given food shape using Instagram's Voice DM feature. Most accurate waveforms would bag some exciting Swiggy gift vouchers.


 

©Nikhita P Jeena | All rights reserved

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